Upscale market, likely stable, healthy beverage category fast growing due to health craze and desire for low sugar tasty hydrating fluids Quality could go down with coke now in control of manufacturing Good workforce, through, small little turnoverĮxcellent growth in sales revenues/being bought by CokeĬompetitors will likely also grow as Non-carbonated hydration continues to grow Some lower-quality lower price competitors To translate these core competencies into a competitive advantage, BodyArmor will work with well-known ambassadors and athletes to promote the use of the product and build any necessary relationships for manufacturing and distribution.Įxperienced and entrepreneurial management on board

Look to collect more revenue from stock-holders due to operating under Coca-Cola’s stock.Ĭore Competency and Sustainable Competitive AdvantageīodyArmor looks to provide a healthier and better-tasting alternative to sugary sports drinks that will keep you active and hydrated during all activities and to manufacture and deliver/provide these products at the highest quality possible.To increase total funding and revenue for the next year and to pass more of its competitors in total revenue.To continue plans on possible entry into the food industry (protein bars, chews, or other possible small snacks).To continue to sell online retail and wholesale in any ways possible.To get into more gas stations, convenience stores, drug stores, supermarkets, and wholesale stores as soon as possible.To retain its present image as the highest-quality sports drink in the beverage industry.In 2017, BodyArmor launched BODYARMOR LYTE, which has all the same nutrients as BODYARMOR Sports Drink but is naturally sweetened and has only 20 calories per serving and in 2018, BODYARMOR SportWater, a premium sport water designed by athletes, for athletes with a performance pH 8+ and electrolytes for sport, became available.īodyArmor’s mission is to provide products that hydrate you before, during, and after activity or anytime you need hydration throughout your day while providing challenging career opportunities for employees and above-average return to stockholders. In 2013, Kobe Bryant joined the BodyArmor team as the number three shareholder in the company. BodyArmor contains natural flavors and sweeteners and no colors from artificial sources. It is packed with electrolytes, coconut water, and vitamins and is low in sodium and high in potassium. While putting ourselves into the mindset of Body Armor Marketing employees our group analyzed current marketing strategies that Body Armor uses, as well as brainstormed potential other Marketing schemes and target audiences.īodyArmor is a premium, sports drink that provides superior hydration.

Body armour drink